Crisis communications the definitive guide to managing the message
Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill Education
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. -- |
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| Physical Description: | xx, 314 pages |
| ISBN: | 9781299824485 9780071799225 0071799222 129982448X |