1 Table of Contents: “...Intro -- Cover -- The New Collaborators -- PR Redux -- Communicating With, Not To -- You Are Worthy!...”

2 Table of Contents: “...The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing...”

3 Table of Contents: “... are ineffective in an online world -- The new rules of marketing and PR -- Reaching your buyers directly -- Web...”

4 Table of Contents: “... at their convenience -- Crisis communications and the media -- What are people saying about you this instant...”

5 “..., and it is up to you to seize the day and rock it...”

6 “..."A remarkable book that eases you into the important world of search engine advertising. Read...”