1 Table of Contents: “...Public Relations -- Marketing -- Human Resources -- Internal Communications -- Purchasing...”

2 Table of Contents: “... Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter...”

3 Table of Contents: “... of influencers on consumers’ purchasing decisions when shopping online -- Black Friday vs. Green Friday: A...”

4 Table of Contents: “... marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers...”

5 “..., the overflow of Gary's fans began to watch his weekly recommendations online and purchase wine through his Web...”

6 “... to build design-focused websites with rich user experience--from signup to launch Purchase of the print...”

7 “... include: the product itself, the purchasing process, the consumption experience, the 'face...”