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dewey-ones:"659 - Advertising & public relations"
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1
Profit over privacy : how surveillance advertising conquered the Internet
by
Crain, Matthew
Published 2021
University of Minnesota Press
Subjects:
“
...COMPUTERS /
History
...
”
Call Number:
HF6146.I58
Read Now
2
How 30 great ads were made : from idea to campaign
by
Williams, Eliza
Published 2012
Laurence King Pub.
Table of Contents:
“
... PlayStation, The
History
of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo...
”
Call Number:
HF5827
Read Now
3
The death of corporate reputation : how integrity has been destroyed on Wall Street
by
Macey, Jonathan R.
Published 2013
FT Press
Subjects:
“
...Ponzi schemes / United States /
History
...
”
Call Number:
HF5387
Read Now
4
The social media strategist : build a successful program from the inside out
by
Barger, Christopher
Published 2012
McGraw-Hill
Subjects:
“
...Sociology & Social
History
/ hilcc...
”
Call Number:
HM851
Read Now
5
Social networking for promoting you as a brand
by
Solis, Brian
[FTPress Delivers]
Subjects:
“
...Sociology & Social
History
...
”
Call Number:
HD59
Read Now
6
Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force
by
Brown, Melissa T.
Published 2012
Oxford University Press
“
...United States / Armed Forces / Recruiting, enlistment, etc /
History
/ 20th century...
”
Call Number:
UB323
Read Now
7
Family firm : monarchy, mass media and the British public, 1932-53
by
Owens, Edward
Published 2019
Royal Historical Society
“
...Great Britain /
History
/ 20th century...
”
Call Number:
DA566.2
Read Now
8
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
Table of Contents:
“
...1. Introduction -- 2. Public relations
history
re-imagined -- 3. The digital public relations turn...
”
Call Number:
HF5415.1255
Read Now
9
Die Storytelling-Methode : Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
by
Fordon, Anja
Published 2018
Springer Fachmedien Wiesbaden
Table of Contents:
“
...: Die Geschichte in uns – It’s just
history
repeating itself -- Die Essenz der Essenz: Die vier Elemente...
”
Read Now
10
Trust Inc. : how companies can gain respect in a social media age how business can win respect in a social media age
by
Yeomans, Matthew
Published 2018
Routledge
Table of Contents:
“
...The social age -- A short
history
of social media -- How social media made sustainability...
”
Call Number:
HD59.2
Read Now
11
YouTube and video marketing : an hour a day
by
Jarboe, Greg
Published 2012
Wiley Pub.
Table of Contents:
“
...A short
history
of YouTube -- Map out your video marketing strategy -- Month 1: make videos worth...
”
Call Number:
HF5415.1265
Read Now
12
YouTube and video marketing : an hour a day
by
Jarboe, Greg
Published 2009
Wiley Pub.
Table of Contents:
“
...1. A Short
History
of YouTube -- 2. The Online Video Market -- 3. Month 1: Map Out Your Video...
”
Call Number:
HF5415.1265
Read Now
13
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2012
McGraw-Hill
Table of Contents:
“
... to accelerate brand-building -- Your leadership legacy : writing
history
today...
”
Call Number:
HD38.2
Read Now
14
Advertising and the transformation of screen cultures
by
Florin, Bo
,
Vonderau, Patrick
,
Zimmermann, Yvonne
Published 2021
Amsterdam University Press
“
...Advertising has played a central role in shaping the
history
of modern media. While often...
”
Call Number:
HF6146.M68
Read Now
15
Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice
by
Kreutzer, Ralf T.
,
Klose, Sonja
Published 2023
Springer Fachmedien Wiesbaden
Table of Contents:
“
... for emerging tech as a framework for orientation -- 2.2 Brief
history
of the Internet -- 2.3 Proto Metaverse...
”
Read Now
16
Visual public relations : strategic communication beyond text
by
Collister, Simon
,
Roberts-Bowman, Sarah
Published 2018
Routledge
Table of Contents:
“
... / Jessalynn Strauss -- Researching visual and spatial public relations -- A visual
history
of BP's use...
”
Call Number:
HM1221
Read Now
17
Public relations : theory and practice
Published 2020
Routledge
Table of Contents:
“
...>2 A brief
history
of public relations in Australia and New Zealand -- <i>Mark Sheehan</i><br><br...
”
Call Number:
HM1221
Read Now
18
Positioning : the battle for your mind
by
Ries, Al
,
Trout, Jack
Published 2001
McGraw-Hill
“
... and Trout provide many valuable case
histories
and penetrating analyses of some of the most phenomenal...
”
Call Number:
HF5827.2
Read Now
19
Positioning : The Battle for Your Mind (Audio Book)
by
Ries, Al
,
Trout, Jack
Published 2000
McGraw-Hill
“
... many valuable case
histories
and penetrating analyses of some of the most phenomenal successes...
”
Read Now
20
Positioning : the battle for your mind
by
Ries, Al
,
Trout, Jack
Published 2023
McGraw Hill-Ascent Audio
“
... your positioning. Ries and Trout provide valuable case
histories
and penetrating analyses of some...
”
Call Number:
HF5827.2
1
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659 - Advertising & public relations
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3
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