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dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"O'Reilly"
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1
Effective apology : mending fences, building bridges, and restoring trust
by
Kador, John
Published 2009
Berrett-Koehler Pub.
Call Number:
HD59.2
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2
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by
Proulx, Mike
Published 2012
John Wiley & Sons
Table of Contents:
“
... a new dimension to television audience measurement --
Bridge
content : driving engagement in-between...
”
Call Number:
PN1992.55
Read Now
3
Connective branding : building brand equity in a demanding world
by
Fisher-Buttinger, Claudia
Published 2008
Wiley
“
...This book
bridges
the gap between strengthening the 'employee brand' and the building 'external...
”
Call Number:
HD69.B7
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O'Reilly
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Fisher-Buttinger, Claudia
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