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dewey-ones:"659 - Advertising & public relations"
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101
Visualizing Marketing : From Abstract to Intuitive
by
Kucuk, S. Umit
Published 2023
Palgrave Macmillan
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102
Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023
Published 2023
Springer Nature Switzerland
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103
Invention in PR
by
Ritchie, Adam
Published 2023
Tantor Media, Inc.
Call Number:
HD53
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104
LinkedIn unlocked : unlock the mystery of Linkedin to drive more sales through social selling
by
Dodaro, Melonie
Published 2019
Ascent Audio
Call Number:
HD69.S8
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105
Selling the American people : advertising, optimization, and the origins of Adtech
by
McGuigan, Lee
Published 2023
The MIT Press
Call Number:
HF6146.I58
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106
Our future in public relations : a cautionary tale in three parts
by
Kerrigan, Ken
Published 2020
Emerald Publishing Limited
Call Number:
HD59
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107
Big ideas in public relations research and practice
Published 2019
Emerald Publishing Limited
Call Number:
HD59
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108
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges
Published 2018
Emerald Publishing Limited
Call Number:
HM1221
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109
New directions in international advertising research
by
Taylor, Charles R.
Published 2002
JAI
Call Number:
HF5823
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110
Advertising and differentiated products
by
Heene, Aimé
Published 2001
Emerald
Call Number:
HF5823
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111
Reputation management : the future of corporate communications and public relations
by
Langham, Tony
Published 2018
Emerald Publishing Limited
Call Number:
HD59
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112
Digital PR
by
Whatmough, Danny
Published 2018
Emerald Publishing Limited
Call Number:
HD59
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113
Customer experience innovation : how to get a lasting market edge
by
Dew, Robert
,
Allen, Cyrus
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.335
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114
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
Call Number:
HF5415.1255
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115
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
Call Number:
HF6161.B2
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116
The AGM in Europe : theory and practice of shareholder behaviour
by
Lafarre, Anne
Published 2017
Emerald Publishing Limited
Call Number:
HD2744
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117
Institutional investors' power to change corporate behaviour : international perspectives
by
Young, Suzanne
Published 2013
Emerald
Call Number:
HD2744
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118
Advertising in new formats and media : current research and implications for marketers
Published 2016
Emerald Group Publishing Limited
Call Number:
HF5826
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119
Case study research : core skill sets in using 15 genres
by
Woodside, Arch G.
Published 2016
Emerald Group Publishing Limited
Call Number:
Q180.55.M4
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120
Advertising and the transformation of screen cultures
by
Florin, Bo
,
Vonderau, Patrick
,
Zimmermann, Yvonne
Published 2021
Amsterdam University Press
Call Number:
HF6146.M68
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O'Reilly
250
Springer eBooks 2005-
41
Emerald Business, Management and Economics eBook Collection Archive
14
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Gardner, Bill
11
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9
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9
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Smith, Mike
2
Stareva, Iliyana
2
Sullivan, Luke
2
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2
Advertising Research Foundation
1
Aitchison, Jim
1
Allen, Cyrus
1
Allen, Juliann
1
Allen, Kevin
1
Alloza, Ángel
1
Ansell, Jeff
1
Appel, Melissa
1
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1
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1
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1
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1
Bartel Sheehan, Kim
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1
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1
Bhargava, Rohit
1
Bickerton, Matthew
1
Bickerton, Pauline
1
Black, Kris
1
Booth, David
1
Borkstrom, Amy O'Mara
1
Bouchikhi, Hamid
1
Brandegee, Robert C.
1
Bregman, Susan
1
Briggs, Laura
1
Brogniez, Jan
1
Brown, Melissa T.
1
Brown, Rob
1
Bruce, Duncan
1
Bruck, Peter A.
1
Brunner, Brigitta R.
1
Brüggemann, Philipp
1
Buchholz, Andrea
1
Busch, Rainer
1
Buss, Anna
1
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1
Calcott, Lori
1
Campbell, Steven
1
Capo, Francesca
1
Carreras, Ana
1
Carreras, Enrique
1
Carrison, Dan
1
Caywood, Clarke L.
1
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1
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1
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