New directions in international advertising research
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as...
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| Format: | eBook |
| Language: | English |
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Amsterdam
JAI
2002
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| Series: | Advances in international marketing
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| Subjects: | |
| Online Access: | |
| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
| Summary: | This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners |
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| Physical Description: | xi, 280 p. ill |
| ISBN: | 9781849501675 184950167 |