Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)

Published 2023

Ecommerce Reimagined : Retail and Ecommerce in China

by Gai, Sharon
Published 2022

Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024

Published 2024

Decoding Digital Consumer Behavior : Bridging Theory and Practice

by Pellegrino, Alfonso
Published 2024

Social Influence on Digital Content Contribution and Consumption : Theories, Empirical Analyses, and Practices

by Ma, Xuejing
Published 2023

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka

by Perera, Charitha Harshani, Nayak, Rajkishore, Nguyen, Long Van Thang
Published 2022

Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0

Published 2022

Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice

by Kreutzer, Ralf T., Klose, Sonja
Published 2023

Visualizing Marketing : From Abstract to Intuitive

by Kucuk, S. Umit
Published 2023

Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Published 2024

Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement

Published 2023

Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023

Published 2023

Transformative Marketing : Combining New Age Technologies and Human Insights

by Kumar, V., Kotler, Philip
Published 2024