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1
by Kador, John
Published 2009
Berrett-Koehler Pub.
“...From Jessie Jackson to Eliot Spitzer, JetBlue to John Edwards, the news is filled with public...”
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2
by Proulx, Mike
Published 2012
John Wiley & Sons
Table of Contents: “... a new dimension to television audience measurement -- Bridge content : driving engagement in-between...”