1 Table of Contents: “...Above all else : people -- What social media does best -- Social media does not replace marketing...”

2 Table of Contents: “... target audience better than ever -- Use social network ads for much greater impact -- Think--and act...”

3 Table of Contents: “...The business case -- Best practices -- The platforms -- Advertising and promotion -- Facebook...”

4 “... examining who gives, why people give and the social and environmental influences on that behavior. In our...”

5 “.... While some brands already have developed digital channels and made a smooth transition, others struggled...”

6 Table of Contents: “...Issues in ethnic marketing theory, practice and entrepreneurship -- Ethnicity, ethnic groups...”

7 Table of Contents: “...Good intentions aren't enough: why some marketing and corporate social initiatives fail and others...”

8

9 Subjects: “...Social aspects / fast...”

10 “...Practical advice for getting a video game noticed in an insanely crowded marketplace...”

11 Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

12 Table of Contents: “...; Retargeted Display Ads; Social Media Advertising's Powerful Leap Forward; How Marketers Are Putting Data...”

13 “... and socially responsible by integrating sustainability into their strategies and operations. Effective...”

14 Table of Contents: “... Participation in Social Media During Crisis Events: An Analysis of Practices and Lessons Learned...”

15 Table of Contents: “...Towards next Business Models -- Some Basic Concepts -- New Collaborative Forms -- Overview -- VO...”

16 Table of Contents: “... -- Identifying Customers -- Differentiating Customers: Some Customers Are Worth More than Others...”

17 Table of Contents: “...What About Retargeting?Field Marketing; Other Best Practices in Field Marketing; Getting Social...”

18 Table of Contents: “...Your Copywriting Planning GuideReviewing Your Existing Communications; The Content -- Some...”

19 Table of Contents: “... They'll Win; The Power of Autosuggestion in Sales Badassery; Practical Goal Setting and Achievement...”

20 Table of Contents: “...Providing capital -- Social purpose - blockchain as leveler -- Banking the unbanked -- Silk road...”