1 Table of Contents: “... The Pitch (2) -- Structuring the Pitch -- Practice Strategies -- Displaying Creativity -- In the Room...”

2 “...What's stopping you networking? You know you need to do it and, like most people, you probably hate...”

3 Table of Contents: “...Be a force for good -- T (target) : Why tweet? -- W (write) : Why you should tweet like Kanye -- E...”

4 “... some serious bucks. Thousands of companies both large and small like Amazon, Sears, Best Buy, Overstock...”

5 Table of Contents: “... my money?; when am I likely to get my money back?...”

6 Table of Contents: “... walk from the focus group room to the cash register -- Repositioning can be a fool's chase...”

7

8 Table of Contents: “...-the-Top, Apps, and Other Modes of Access -- Dedicated Hardware Boxes -- Multipurpose Boxes -- Living Room...”

9 “...Cold calling and pushing your way into an office or a living room creates an atmosphere...”

10 Table of Contents: “... media room : your front door for much more than the media -- 16. The new rules for reaching the media...”

11 “... into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you...”

12 “... a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet...”

13 Table of Contents: “... into Strengths -- Chapter 14 Addressing the Elephant in the Room -- Chapter 15 How Talking about Our Problems...”

14 “... a growing part of our everyday lives. The unexpected is often dramatic, as with hurricanes...”