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dewey-ones:"381 - Commerce"
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"behavior economics" »
"behavior economic"
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"behavioral economics"
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"behavioural economics"
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1
The truth about pricing : how to apply behavioral economics so customers buy
by
Palmer, Melina
Published 2024
Ascent Audio
“
... with an expert. Instructor of applied
behavioral
economics
, marketing whiz, and bestselling author Melina Palmer...
”
Call Number:
HF5416.5
Read Now
2
Irresistible apps : motivational design patterns for apps, games, and web-based communities
by
Lewis, Chris
Published 2014
Apress, Distributed to the Book trade worldwide by Springer
Table of Contents:
“
... Theory; A Multifaceted View: Reiss;
Behavioral
Economics
; Conclusion; Chapter 3: Understanding Design...
”
Call Number:
QA76.76.A65
Read Now
3
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by
Paharia, Rajat
Published 2013
McGraw-Hill Education
“
... to use
behavioral
economics
; big data; social media; and gamification to inspire loyalty that lasts. --...
”
Call Number:
HF5415.32
Read Now
4
Cryptoeconomics
by
Gong, Jian
,
Xu, Wei
Published 2020
Auerbach Publications
“
...... (the book) describes cryptoeconomics in connection with the game theory,
behavioral
economics
and others...
”
Call Number:
HG1710
Read Now
5
The financial services marketing handbook : tactics and techniques that produce results
by
Ehrlich, Evelyn
Published 2012
Bloomberg Press
“
...) and the impact on branding and positioning; New info on landing pages, e-mail success factors;
Behavioral
...
”
Call Number:
HG181
Read Now
6
The strategy and tactics of pricing : a guide to growing more profitably
by
Nagle, Thomas T.
Published 2023
Routledge, Taylor & Francis Group
“
.... This edition features new discussions on harnessing concepts from
behavioral
economics
as well as a refined...
”
Call Number:
HF5416.5
Read Now
7
Mapping out marketing : navigation lessons from the ivory trenches
Published 2018
Routledge
“
..."Sea-changes in society, technology, consumer expectations and our understanding of
behavioral
...
”
Call Number:
HF5415
Read Now
8
Think on your feet : tips and tricks to improve your impromptu communication skills on the job
by
Brown, Jen Oleniczak
Published 2020
McGrawHill Education
“
.... Drawing from cognitive and social psychology,
behavioral
economics
, and actual improv activities, Think...
”
Call Number:
HF5718
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Classification: 381 - Commerce
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381 - Commerce
658 - General management
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302 - Social interaction
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300 - Social sciences
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330 - Economics
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332 - Financial economics
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005 - Computer programming, programs & data
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1
384 - Communications; telecommunication
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500 - Natural sciences & mathematics
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650 - Management & auxiliary services
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670 - Manufacturing
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English
8
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O'Reilly
8
Author
Brown, Jen Oleniczak
1
Coventry, Kate
1
Ehrlich, Evelyn
1
Fanelli, Duke
1
Gong, Jian
1
Hill, Ronald Paul
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Lamberton, Cait
1
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