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Loyalty 3.0 how big data and gamification are revolutionizing customer and employee engagement

Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -...

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Bibliographic Details
Main Author: Paharia, Rajat
Format: eBook
Language:English
Published: New York, NY McGraw-Hill Education 2013
Subjects:
Marketing / Management / Fast
Corporate Culture / Http://id.loc.gov/authorities/subjects/sh85032896
Organizational Behavior / Http://id.loc.gov/authorities/subjects/sh85095524
Organizational Behavior / Fast
Comportement Organisationnel
Fidélité à Une Marque
Customer Relations / Http://id.loc.gov/authorities/subjects/sh85034963
Marketing / Management / Http://id.loc.gov/authorities/subjects/sh85081339
Customer Relations / Fast
Culture Organisationnelle
Marketing / Gestion
Brand Loyalty / Fast
Organizational Culture
Corporate Culture / Fast
Brand Loyalty / Http://id.loc.gov/authorities/subjects/sh97009092
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. --
Physical Description:1 volume illustrations
ISBN:9780071813389

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