The financial services marketing handbook tactics and techniques that produce results
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more valu...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Bloomberg Press
2012
|
| Edition: | 2nd ed |
| Series: | Bloomberg financial series
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar. The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- |
|---|---|
| Item Description: | Series data from the jacket |
| Physical Description: | 1 online resource |
| ISBN: | 111853171X 6613652326 9786613652324 1118222407 9781118236369 9781118531716 9781280675393 9781118222409 111823636X |