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by Pauwels, Koen, Wang, Qiong, Chatterjee, Sharmila, Zhang, Jie
Published 2013
“...In the perennial tug of war between manufacturers and retailers, retailers seem to be winning...”Published 2013
MIT Sloan Management Review
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by Korsten, Peter, Malthouse, Edward, Calder, Bobby, Kotler, Philip
Published 2012
Published 2012
MIT Sloan Management Review