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dewey-ones:"381 - Commerce"
dewey-ones:"659 - Advertising & public relations"
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1
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2011
McGraw Hill-Ascent Audio
Subjects:
“
...Chief
executive
officers / fast...
”
Call Number:
HD38.2
Read Now
2
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2012
McGraw-Hill
Subjects:
“
...Chief
executive
officers / fast...
”
Call Number:
HD38.2
Read Now
3
Bricks to clicks : why some brands will thrive in e-commerce and others won't
by
Feinleib, David
Published 2017
Apress
“
... and by whom: algorithms, content, convenience, and
execution
. What You'll Learn: Learn the best practices in e...
”
Call Number:
HF5548.32
Read Now
4
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition
by
Schwerdtfeger, Patrick
Published 2011
Wiley
Table of Contents:
“
.... Conclusions and
execution
: Wow your audience ; Consistency wins...
”
Call Number:
HF5415.1265
Read Now
5
The handbook of strategic public relations and integrated marketing communications
by
Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents:
“
... Relations -- Chapter 25 The Chief
Executive
Officer: The Key Spokesperson -- Chapter 26 Crisis...
”
Call Number:
HM1221
Read Now
6
The business of influence : reframing marketing and PR for the digital age
by
Sheldrake, Philip
Published 2011
Wiley
“
... and
execute
strategy. And rather than technological evolution, we're plainly in the midst of a technological...
”
Call Number:
HF5415.1265
Read Now
7
Inbound marketing for Dummies : a Wiley brand
by
Miller, Scott Anderson
Published 2015
John Wiley and Sons, Inc.
“
... insight into creating,
executing
, promoting, and measuring inbound marketing tactics through easy...
”
Call Number:
HF5415.1265
Read Now
8
Beyond advertising : creating value through all customer touchpoints
by
Wind, Yoram
,
Hays, Catharine
Published 2016
John Wiley & Sons, Inc.
“
... 200 leading
executives
, innovators, and academics, this text paints a picture of what the future...
”
Call Number:
HF5823
Read Now
9
Advertising management in a digital environment : text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
“
... for those in
executive
education and studying for professional qualifications"--...
”
Call Number:
HF5823
Read Now
10
Do it wrong quickly : how the web changes the old marketing rules
by
Moran, Mike
Published 2007
IBM Press
Call Number:
HF5415.1265
Read Now
11
Online communities handbook : building your business and brand on the Web
by
Buss, Anna
Published 2009
New Riders
“
...
executed
strategy, solid design, and patient nurturing. Though they may seem like a lot of work...
”
Call Number:
HF5415.1265
Read Now
12
Rock the tech stage : how the best speakers in tech present ideas and pitch products
by
Santolalla, Oscar
Published 2020
Apress
“
... from entrepreneurs,
executives
, and engineers from companies that have shaped modern tech history...
”
Call Number:
HF5415.153
Read Now
13
The like economy : how businesses are making money with Facebook
by
Carter, Brian
Published 2012
Que
Call Number:
HF5415.1265
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13
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Bates, Suzanne
2
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