1 Table of Contents: “... in Human History; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please...”

2 “... marketplace, human attributes such as income, marital status, and age are not the most reliable attributes...”

3 “... where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity...”

4 “... to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through...”

5 “... human capital management and managing across cultures, whilst the third part discusses strategic...”

6