Likeonomics the unexpected truth behind earning trust, influencing behavior, and inspiring action
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2012
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a r |
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| Physical Description: | 1 online resource |
| ISBN: | 9781118238820 9781118263440 1118238826 1118263448 9781118225356 1118137531 111822535X |