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dewey-ones:"381 - Commerce"
dewey-ones:"659 - Advertising & public relations"
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1
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
by
Dempster, Craig
Published 2015
Wiley
Call Number:
HF5415.1265
Read Now
2
Social media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2017
John Wiley & Sons, Inc.
Table of Contents:
“
...The social media mix -- Cybersocial tools -- Content marketing --
Twitter
-- Facebook -- LinkedIn...
”
Call Number:
HF5414
Read Now
3
Social media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2013
Wiley
Table of Contents:
“
...Introduction -- The social media mix -- Cybersocial tools -- Blogs, podcasts, and video --
Twitter
...
”
Call Number:
HF5414
Read Now
4
The social media MBA guide to ROI : how to measure and improve your return on investment
by
Holloman, Christer
Published 2014
John Wiley and Sons Ltd
Table of Contents:
“
...Strategy -- Measure ROI by Platform. Facebook --
Twitter
-- YouTube -- LinkedIn -- Google...
”
Call Number:
HM851
Read Now
5
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition
by
Schwerdtfeger, Patrick
Published 2011
Wiley
Table of Contents:
“
...pt. 6. Leverage social media : Social media mantras ; Social media integration ;
Twitter
: share...
”
Call Number:
HF5415.1265
Read Now
6
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
by
Kerpen, Dave
Published 2011
McGraw Hill-Ascent Audio
“
...'s recommendation is more powerful than any advertisement. In the world of Facebook,
Twitter
, and beyond...
”
Call Number:
HF5415.1265
Read Now
7
Go live! : turn virtual connections into paying customers
by
Gitomer, Jeffrey
Published 2020
Gildan Audio
“
... and
Twitter
to spread your message and sell to clients- How to promote and repurpose content to create as big...
”
Read Now
8
Social media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2015
John Wiley & Sons
Table of Contents:
“
... Mix; Book II: Cybersocial Tools; Book III: Content Marketing; Book IV:
Twitter
; Book V: Facebook...
”
Call Number:
HF5414
Read Now
9
Get scrappy : smarter digital marketing for businesses big and small
by
Westergaard, Nick
Published 2016
AMACOM, American Management Association
“
... it via
Twitter
, Facebook, and other channels Integrate strategy and message across touchpoints for a...
”
Call Number:
HF5415.1265
Read Now
10
Personal branding for dummies
by
Chritton, Susan
Published 2014
John Wiley & Sons
“
... Facebook,
Twitter
, and LinkedIn to showcase a personal brand; building a persona through websites...
”
Call Number:
HF5415.1255
Read Now
11
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2011
McGraw Hill-Ascent Audio
Call Number:
HD38.2
Read Now
12
Visual storytelling : Visuelles Erzählen in PR und Marketing
by
Sammer, Petra
,
Heppel, Ulrike
Published 2015
Dpunkt.verlag
“
... narrativer Bildwelten, die besonders f|r Online-Plattformen enorm wichtig sind (wie Facebook,
Twitter
...
”
Call Number:
HF5718
Read Now
13
Clickjacking und UI-Redressing - Vom Klick-Betrug zum Datenklau : Ein Leitfaden für Sicherheitsexperten und Webentwickler
by
Niemietz, Marcus
Published 2012
dpunkt.verlag
Table of Contents:
“
..., XSS und CSS; 6.1.10.1 Der
Twitter
-Wurm; 6.1.10.2 Eventjacking; 6.1.10.3 Classjacking mit jQuery...
”
Call Number:
QA76.76.H94 .N384 2012
Read Now
14
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
by
Veloso, Maria
Published 2013
American Management Association
“
...With the rise of social networks, "
Twitterized
" attention spans, and new forms of video content...
”
Call Number:
HF5548.32
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12
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14
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3
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3
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