1 “...Lean analytics...”

2 Table of Contents: “...: Analytics Can Be Fun; Personal ROI: How Analytics Will Help Your Career and Your Organization; Social Media...”

3 Table of Contents: “...Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking...”

4 Table of Contents: “... Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4...”

5 “... is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use...”

6 Table of Contents: “...How can a Marketing Analytics Dashboard Help You?Wrap-Up and Manager's Memo; Chapter 2: Compare...”

7 Table of Contents: “...Chapter 1. The freemium business model -- chapter 2. Analytics and freemium products -- chapter 3...”

8 “...Modeling techniques in predictive analytics with R and Python...”

9 Table of Contents: “... settings; XML sitemap; Google Analytics; Summary; Chapter 2: Product and Category Page Optimization...”

10 Table of Contents: “... website ; Creating a n ecommerce website ; Tracking website analytics -- IV. Search engine marketing...”

11 Table of Contents: “... Website Analytics geben Gewissheit -- 3.5.2 Kanalplanung für ein neues Content-Angebot -- 3.5.3 Touchpoint...”

12 Table of Contents: “...; 1.2.3 Personenbezogene Kundendaten; 1.3 Web-Analytics- und weitere Daten; 1.3.1 Analytics-Daten; 1.3.2...”

13 “... Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data...”

14 Table of Contents: “...; Leveraging predictive analytics; Applying Your Culture to CRM....”

15 Table of Contents: “... -- Developing your attraction and conversion plan -- Establishing inbound analytics -- Formulating your...”

16 “... marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation...”

17 Table of Contents: “... Escalations; Analytics; CRM Maintenance Processes; Support; Training; Technology Maintenance and Disaster...”

18 Table of Contents: “...Persona TypesFurther Persona Development; Analytics Strategy; Functional Delivery; CHAPTER 3...”

19 Table of Contents: “...Defining Your SEO Measurements and AnalyticsPart III: Linking Outbound Marketing with Lead...”

20 Table of Contents: “...; Data and analytics; Co-creation; Customer feedback and insights; Operations...”