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3 “... and common sense approach, the book inspired numbers people at all levels to become true allies...”

4 Table of Contents: “... : cosmopolitanism, sense work, and the consumption of difference / Ian Woodward -- Accounting for taste / Alan Warde...”

5 “... an audience both in the creative community and beyond Want to get a better sense of what makes a successful...”

6 “... digital marketing in a way that makes sense for your business Do more with less Build a strong brand...”

7 Table of Contents: “... bazaar : creating a sense of community with your clients -- Testimonials : your greatest leverage tool...”

8 “... problems. Managers will gain a sense of what's possible and what to ask of their analytics departments...”

9 Table of Contents: “...Ensure the Financials of the Marketing Program Make SenseContribution Analysis; A Never-Ending...”

10 Table of Contents: “... Your Sense of Higher Purpose Early -- 6. Your Direct Reports Are Not ``Mini-Mes´´ -- 7. New Hire...”

11 Table of Contents: “... the System Makes Sense; Do the Math: Opportunity versus Relationship; Summary...”

12 Table of Contents: “... Relationships; The Outcome of Good Relationships; Trust the System; Why Trusting the System Makes Sense; Do...”

13 Table of Contents: “...Entry #12 How can the sense of touch change consumer experience and response?Entry #13 Did you...”