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dewey-ones:"330 - Economics"
dewey-ones:"658 - General management"
product_txtF_mv:"Directory of Open Access Books"
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1
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
by
Dolnicar, Sara
Published 2018
Springer Nature
“
...
Management
for Professionals...
”
Read Now
2
Business School Research : Excellence, Academic Quality and Positive Impact
by
Cornuel, Eric
Published 2024
Taylor & Francis
“
...EFMD
Management
Education...
”
Read Now
3
Marketing Management and Communications in the Public Sector
by
Pasquier, Martial
Published 2018
“
...Routledge Masters in Public
Management
...
”
Read Now
4
Managing Sustainable Luxury and Digitalization : Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business
by
Schultz, Mario D.
Published 2024
Taylor & Francis
“
...Routledge Studies in Luxury
Management
...
”
Read Now
5
Equity Crowdfunding in Sports Clubs : Consumer-Oriented Strategic Marketing
by
Kościółek, Szczepan
Published 2024
Taylor & Francis
“
...Routledge Research in Sport Business and
Management
...
”
Read Now
6
Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
by
Büker, Bernd
Published 1992
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
7
Ressourcenbasierte Erschließung neuer Maerkte : Dargestellt am Beispiel der Textilindustrie
by
Dömer, Marcus
Published 2003
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
8
Steuerung von Markenportfolios : Ein Beitrag zum Mehrmarkencontrolling am Beispiel der Automobilwirtschaft
by
Koers, Martin
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
9
Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften
by
Giloth, Mathias
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
10
Kundendienst-Management : Entwicklungsstand und Entscheidungsprobleme der Kundendienstpolitik
by
Meffert, H.
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
11
Implementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
by
Giesen-Netzer, Irene
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
12
Push und Pull in der Markenpolitik : Ein Beitrag zur modellgestuetzten Marketingplanung am Beispiel des Reifenmarktes
by
Szeliga, Michael
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
13
Europaeische Markterschließungsstrategien im Schienenverkehrsdienstleistungsbereich am Beispiel des Personenverkehrs der Deutschen Bahn AG : Einflussfaktoren - Ausgestaltung - Impl...
by
Röder, Jens
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
14
Marketingstrategien in High-Tech-Maerkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
by
Müller, Nikolaus
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
15
Wettbewerbsvorteile durch Integration von Geschaeftsaktivitaeten : Ein zeitablaufbezogener wettbewerbsstrategischer Analyseansatz unter besonderer Beruecksichtigung des Einsatzes v...
by
Henke, Nicolaus
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
16
Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewaehlten Branchen der Konsumgueterindustrie
by
Schröder, Hans-Ulrich
Published 2018
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
17
Lebensqualitaet von Patienten als Orientierung fuer ein zielgruppenspezifisches Health Care Marketing : Eine empirische Analyse am Beispiel der AMD
by
Rohn,
Published 2012
Peter Lang International Academic Publishing Group
“
...Schriften zu Marketing und
Management
...
”
Read Now
18
Corporate Social Responsibility and SMEs : Impacts and Institutional Drivers
by
Graafland, Johan J.
Published 2022
Taylor & Francis
“
...Routledge Studies in
Management
, Organizations and Society...
”
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330 - Economics
658 - General management
320 - Political science
6
380 - Commerce, communications & transportation
3
500 - Natural sciences & mathematics
3
100 - Philosophy & psychology
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333 - Economics of land & energy
2
363 - Other social problems & services
2
620 - Engineering & allied operations
2
000 - Computer science, information & general works
1
170 - Ethics
1
300 - Social sciences
1
350 - Public administration & military science
1
370 - Education
1
600 - Technology
1
610 - Medicine & health
1
650 - Management & auxiliary services
1
657 - Accounting
1
700 - The arts; fine & decorative arts
1
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Language
English
6
Collection
Directory of Open Access Books
Author
Büker, Bernd
1
Cornuel, Eric
1
Dolnicar, Sara
1
Dömer, Marcus
1
Giesen-Netzer, Irene
1
Giloth, Mathias
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Graafland, Johan J.
1
Grün, Bettina
1
Henke, Nicolaus
1
Koers, Martin
1
Kościółek, Szczepan
1
Leisch, Friedrich
1
Meffert, H.
1
Müller, Nikolaus
1
Pasquier, Martial
1
Rohn,
1
Röder, Jens
1
Schröder, Hans-Ulrich
1
Schultz, Mario D.
1
Seele, Peter
1
Szeliga, Michael
1
Thomas, Howard
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