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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
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1
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
by
Scott, David Meerman
Published 2020
John Wiley & Sons, Inc.
Table of Contents:
“
... millions of evangelists to tell your
story
-- Audio and video drive action -- The content-rich website...
”
Call Number:
HF5415.1265
Read Now
2
Your portable empire : how to make money anywhere while doing what you love
by
O'Bryan, Pat
Published 2007
John Wiley & Sons
Table of Contents:
“
... portable empire -- Marna's
story
-- Part two: Mindset of success -- Feeding yourself -- Your money...
”
Call Number:
HF5415.1265
Read Now
3
The storytelling edge : how to transform your business, stop screaming into the void, and make people love you
by
Lazauskas, Joe
,
Snow, Shane
Published 2018
John Wiley & Sons, Inc.
Table of Contents:
“
...The power of
story
-- The elements of great storytelling -- Honing your storytelling chops...
”
Call Number:
HF5415.1255
Read Now
4
The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser
by
Nelson, Tara-Nicholle
Published 2017
Berrett-Koehler Publishers, Inc.
“
...This book uses
stories
and case studies from several industries to show how companies can rethink...
”
Call Number:
HF5415.335
Read Now
5
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
by
Benioff, Marc R.
Published 2009
Jossey-Bass
Table of Contents:
“
...
Love
-- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just...
”
Call Number:
HF5415.5
Read Now
6
The passion conversation : understanding, sparking, and sustaining word of mouth marketing
by
Phillips, Robbin
Published 2013
Wiley
Table of Contents:
“
... Marketing -- Chapter Two: Sparking Word of Mouth Marketing -- Chapter Three: Heroes: A
Love
Story
-- Chapter...
”
Call Number:
HF5827.95
Read Now
7
The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers
by
Schein, Michael
Published 2021
McGraw-Hill
Table of Contents:
“
...Make war, not
love
-- Create your own secret society (the piggybacking principle) -- Perfect your...
”
Call Number:
HM1196
Read Now
8
How to change minds : the art of influence without manipulation
by
Jolles, Robert L.
Published 2013
Berrett-Kohler Publishers
Table of Contents:
“
...Changing minds, changing
lives
-- Inside the minds of those you are changing -- Establishing trust...
”
Call Number:
HF5438.8.P75
Read Now
9
Mobile magic : the saatchi and saatchi guide to mobile marketing and design
by
Eslinger, Tom
Published 2014
Wiley
Table of Contents:
“
...; Introduction: Cannes do; Section 1: Knowing the Terrain; Chapter 1:
Living
in the Screen Age: The Evolution...
”
Call Number:
HF5415.1265
Read Now
10
Mr. Shmooze : the art and science of selling through relationships
by
Abraham, Richard
Published 2010
Wiley
Table of Contents:
“
...; Chapter 1: Breakfast with Mr. Shmooze; Chapter 2: Telling a
Story
with Passion; Chapter 3: Elevation...
”
Call Number:
HF5438.25
Read Now
11
Steal these ideas! : marketing secrets that will make you a star
by
Cone, Steve
Published 2012
Bloomberg Press
Table of Contents:
“
... to
Live
By; What about Political Slogans?; Remember; Chapter 2: Three Hidden Ingredients in Every Winning...
”
Call Number:
HF5415
Read Now
12
Buy now : creative marketing that gets customers to respond to you and your product
by
Cesari, Rick
Published 2011
Wiley
Table of Contents:
“
...
Story
; From Real Estate to Infomercials; How to Make a Million; Chapter 4 : Juicing for Dollars...
”
Call Number:
HF5415.126
Read Now
13
Dynamic digital marketing : master your digital marketing goals and maximise your profits to grow your business
by
McGruer, Dawn
Published 2020
Wiley
Table of Contents:
“
... -- the digital marketing challenge -- The digital challenge -- Digital marketing success
stories
...
”
Call Number:
HF5415.1265
Read Now
14
Conscious marketing : how to create an awesome business with a new approach to marketing
by
Tate, Carolyn
Published 2015
John Wiley and Sons Australia
Table of Contents:
“
...Chapter 6 Product (what) -- those things you offer that improve
lives
A useful tool to get you...
”
Call Number:
HF5415.12.A9
Read Now
15
What retirees want : a holistic view of life's third age
by
Dychtwald, Ken
,
Morison, Robert
Published 2020
John Wiley & Sons, Inc.
Table of Contents:
“
... for people and bad for business -- Reframing aging: there's a new
story
to tell -- Putting wisdom to work...
”
Call Number:
HF5415.332.O43
Read Now
16
Social media for small business : marketing strategies for business owners
by
Iseli, Franziska
Published 2021
John Wiley
Table of Contents:
“
...) --
Stories
--
Story
highlights -- Instagram
Live
-- IGTV -- Content strategies -- The anatomy of a post...
”
Call Number:
HF5415.1265
Read Now
17
Inspired marketing : the astonishing fun new way to create more profits for your business by following your heart
by
Vitale, Joe
Published 2008
John Wiley & Sons
Table of Contents:
“
... Success
Story
?; Chapter 4: What Happens When Proven Marketing Know-How Meets Inspiration?; Chapter 5: How...
”
Call Number:
HF5438.8.P75
Read Now
18
Make the sale happen before lunch : 50 cut-to-the-chase strategies for getting the business results you want
by
Schiffman, Stephan
Published 2012
McGraw-Hill
Table of Contents:
“
... Not Working with You Now -- Rule 30
Live
Off Peak -- Rule 31 Solidify Your In-Person Opening -- Rule 32 Know...
”
Call Number:
HF5438.25
Read Now
19
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
by
Scott, David Meerman
Published 2016
John Wiley & Sons
Table of Contents:
“
...Machine generated contents note: The Time Is NOW --
Living
in the Past: The Old School of Sales...
”
Call Number:
HF5438.25
Read Now
20
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
by
Rand, Paul
Published 2014
McGraw-Hill Education
Table of Contents:
“
...Foreword / by Margo Georgiadis, President, Americas, Google -- Introduction :
living
a...
”
Call Number:
HF5415.1255
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Language
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36
Collection
O'Reilly
36
Author
Scott, David Meerman
3
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2
Abraham, Richard
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