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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
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1
Now, build a great business! : 7 ways to maximize your profits in any market
by
Thompson, Mark
,
Tracy, Brian
Published 2011
AMACOM American Management Association
Call Number:
HD57.7
Read Now
2
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
Table of Contents:
“
... -- PROFILE: Edward Ney,
President
and Chairman Emeritus of Young & Rubicam Advertising, New York, New York...
”
Call Number:
HF5415.1255
Read Now
3
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
by
Rand, Paul
Published 2014
McGraw-Hill Education
Table of Contents:
“
...Foreword / by Margo Georgiadis,
President
, Americas, Google -- Introduction : living a...
”
Call Number:
HF5415.1255
Read Now
4
SPIN Selling
by
Rackham, Neil
Published 2014
McGraw Hill-Ascent Audio
“
...Written by Neil Rackham, former
president
and founder of Huthwaite corporation, SPIN Selling is a...
”
Call Number:
HF5438.25
Read Now
5
The shopper economy : the new way to achieve marketplace success by turning behavior into currency
by
Crawford, Liz
Published 2012
McGraw-Hill
“
... programs. Crawford is Vice
President
of Strategy for MARS Advertising and has been named the best...
”
Call Number:
HF5415.32
Read Now
6
The digital economy : rethinking promise and peril in the age of networked intelligence
by
Tapscott, Don
Published 2015
McGraw-Hill Education
Call Number:
T58.5
Read Now
7
Self-promotion for introverts : the quiet guide to getting ahead
by
Ancowitz, Nancy
Published 2009
McGraw Hill-Ascent Audio
“
... Magazines
president
Cathie Black, and marketing guru Seth Godin, Self-Promotion for Introverts®helps you...
”
Call Number:
HF5382.693
Read Now
8
Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition
by
Sonnier, Lauron
Published 2009
Career Press
“
... marketing machine! Lauron Sonnier is
president
of Sonnier Marketing and Communications, Inc. (Houston, Texas...
”
Call Number:
HF5415
Read Now
9
Inspired marketing : the astonishing fun new way to create more profits for your business by following your heart
by
Vitale, Joe
Published 2008
John Wiley & Sons
“
... it."--Joseph Sugarman,
President
, BluBlocker Corporation. "Read this book and watch your fears dissolve...
”
Call Number:
HF5438.8.P75
Read Now
10
Steal these ideas! : marketing secrets that will make you a star
by
Cone, Steve
Published 2012
Bloomberg Press
“
... is the Executive Vice
President
of AARP Everything you didn't learn in business school (or in the field), Steal...
”
Call Number:
HF5415
Read Now
11
How to Kill a Unicorn
by
Payne, Mark
Published 2014
Recorded Books
“
...,
President
, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola...
”
Call Number:
HD53
Read Now
12
The consulting Bible : everything you need to know to create and expand a seven-figure consulting practice
by
Weiss, Alan
Published 2011
Wiley
Call Number:
HD69.C6
Read Now
13
Why customers really buy : uncovering the emotional triggers that drive sales
by
Goodman, Linda
Published 2009
Career Press
“
.... Judge, former
President
, Rapp Collins Worldwide-Dallas The motivations customers act on are seldom...
”
Call Number:
HF5415.32
Read Now
14
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Table of Contents:
“
...; Bricks-and-Mortar News; Advice from the Company
President
; The Long Tail of PR; The New Rules...
”
Call Number:
HF5415.1265
Read Now
15
Master data management in practice : achieving true customer MDM
by
Cervo, Dalton
Published 2011
Wiley
Call Number:
HF5415.5
Read Now
16
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by
Aaker, Jennifer Lynn
Published 2010
Jossey-Bass
“
..., raising millions for cancer research, or electing the current
president
of the United States...
”
Call Number:
HF5415.1265
Read Now
17
Minding the Corporate Checkbook : A Manager's Guide to Executing Successful Business Investments
by
Kursh, Steven
Published 2004
Pearson
Read Now
18
Good works : marketing and corporate initiatives that build a better world-- and the bottom line
by
Kotler, Philip
Published 2012
Wiley
“
... is founder and
President
of Cause Marketing Forum, the world's leading information source on how to do well...
”
Call Number:
HF5415
Read Now
19
Exporting : the definitive guide to selling abroad profitably
by
Delaney, Laurel J.
Published 2013
Apress, Distributed to the Book trade worldwide by Springer
Call Number:
HF1416
Read Now
20
Socialnomics : how social media transforms the way we live and do business
by
Qualman, Erik
Published 2009
Wiley
“
... marketer for several Top 100 brands and the current Global Vice
President
of Online Marketing for the world...
”
Call Number:
HF5415.1265
1
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