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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
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1
New brand leadership : managing at the intersection of globalization, localization, and personalization
by
Light, Larry
,
Kiddon, Joan
Published 2015
Pearson Education
“
...Managing at the intersection of
globalization
, localization, and personalization...
”
Call Number:
HF5415.1255
Read Now
2
Global
content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works
by
Didner, Pam
Published 2015
McGraw-Hill Education
Call Number:
HF5415
Read Now
3
Mirage of
Global
Markets : How Globalizing Companies Can Succeed as Markets Localize, The
by
Arnold, David
Published 2003
Pearson
“
... as they are at home? Because they've fallen for the "mirage" of a truly
global
market. In fact, the world is comprised...
”
Read Now
4
Winning
global
markets : how businesses invest and prosper in the world's high-growth cities
by
Kotler, Philip
Published 2014
John Wiley & Sons
Table of Contents:
“
...The economic power of
global
cities -- How city metropolitan regions compete in the
global
economy...
”
Call Number:
HF5415
Read Now
5
Globalization
, gating and risk finance
by
Nyambuu, Unurjargal
,
Tapiero, Charles S.
Published 2018
John Wiley & Sons, Inc.
“
...An in-depth guide to
global
and risk finance based on financial models and data-based issues...
”
Call Number:
HG3881
Read Now
6
Global
franchising operations management : cases in international and emerging markets operations
by
Alon, Ilan
Published 2012
FT Press
Call Number:
HF5429.23
Read Now
7
Global
search engine marketing : fine-tuning your international search engine results
by
Kennedy, Anne F.
Published 2012
Que
Call Number:
HF5415.1265
Read Now
8
Global
supply chain management : leveraging processes, measurements, and tools for strategic corporate advantage
by
Hult, G. Tomas M.
Published 2014
McGraw-Hill Education
Call Number:
HD38.5
Read Now
9
Sell local, think
global
: 50 innovative ways to make a chunk of change and grow your business
by
Mizrahi, Olga
Published 2015
Career Press
“
... and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think
Global
will help you...
”
Call Number:
HF5415.13
Read Now
10
Grow your
global
markets : a handbook for successful market entry
by
Hopkins, Raymond A.
Published 2017
Apress, Springer Science and Business Media
Table of Contents:
“
... Makes
Global
Negotiations Different -- Develop Cultural Awareness before Negotiating -- Communicating...
”
Call Number:
HD82
Read Now
11
Glob·ali·zaʹ·tion
n. the irrational fear that someone in China will take your job
by
Greenwald, Bruce C.
Published 2009
John Wiley & Sons
Table of Contents:
“
...
Globalization
: the irrational fear that someone in China will take your job; Contents...
”
Call Number:
HF1379
Read Now
12
Managing growth and expansion into
global
markets : logistics, transportation, and distribution
by
Cook, Thomas A.
Published 2016
CRC Press
Table of Contents:
“
...Prologue -- Understanding the business model for growth and expansion on a
global
basis -- Unique...
”
Call Number:
HG4028.M4
Read Now
13
Reaching a
global
online audience
by
McCool, Matthew
Published 2007
O'Reilly
Subjects:
“
...
Globalization
/ fast...
”
Call Number:
HF5415.1265
Read Now
14
The travels of a t-shirt in the
global
economy : an economist examines the markets, power, and politics of world trade
by
Rivoli, Pietra
Published 2015
John Wiley & Sons
Table of Contents:
“
...How America has dominated the
global
cotton industry for 200 years -- The history of American...
”
Call Number:
HD9969.S6
Read Now
15
Global
innovation, finance, and international commerce
by
Mathis, F. John
,
Almarzoqi, Raja
Published 2023
Routledge
“
..., and evolutionary process of contemporary "disruptive" inventions and the role played by
global
finance...
”
Call Number:
HC79.T4
Read Now
16
Is a new bigger bubble coming?
by
Authers, John
Published 2010
FT Press Delivers
Subjects:
“
...
Globalization
/ Economic aspects / blmlsh...
”
Call Number:
HF1418.5
Read Now
17
Go logo! a handbook to the art of
global
branding : 12 keys to creating successful global brands
by
Cato, Mac
Published 2010
Rockport Publishers
Table of Contents:
“
... Creative Brand Warrior -- CHAPTER TWO: The Two Mega-Categories of
Global
Branding -- CHAPTER THREE...
”
Call Number:
HF5415.1255
Read Now
18
Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365
by
Begole, James
Published 2011
FT Press
Subjects:
“
...
Globalization
/ fast...
”
Call Number:
HF5415
Read Now
19
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
by
Gupta, Anil K.
Published 2009
Jossey-Bass
Table of Contents:
“
... -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for
global
...
”
Call Number:
HF5415.12.C5
Read Now
20
The handbook of market intelligence : understand, compete and grow in global markets
by
Hedin, Hans
Published 2014
Wiley
Table of Contents:
“
...Preface to the second edition -- About the authors -- About
global
intelligence alliance -- Market...
”
Call Number:
HD38.7
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