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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
dewey-ones:"670 - Manufacturing"
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1
Social
media ROI : managing and measuring social media efforts in your organization
by
Blanchard, Olivier
Published 2011
Que
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HM742
Read Now
2
The
social
business imperative : adapting your business model to the always-connected customer
by
Shih, Clara Chung-wai
Published 2016
Prentice Hall
Subjects:
“
...
Management
/
Social
aspects / fast...
”
Call Number:
HD30.2
Read Now
3
Advanced
social
media marketing : how to lead, launch, and manage a successful social media program
by
Funk, Tom
Published 2013
Apress
Table of Contents:
“
... advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced
social
...
”
Call Number:
HF5415.1265
Read Now
4
Maximize your
social
: one-stop guide to building a social media strategy for marketing and business success
by
Schaffer, Neal
Published 2013
Wiley
Table of Contents:
“
...Introduction -- Reality check : the permeating trends of
social
media &
social
business -- A
social
...
”
Call Number:
HF5415.1255
Read Now
5
Visual
social
marketing for dummies
by
Neher, Krista
Published 2014
John Wiley & Sons
Table of Contents:
“
...Examining How Websites Are Shared Across a Few Popular
Social
NetworksPreparing a Website...
”
Call Number:
HF5414
Read Now
6
Marketing with
Social
Media : 10 Easy Steps to Success for Business
by
Coles, Linda
Published 2015
J. Wiley & Sons Australia
Subjects:
“
...
Social
media / http://id.loc.gov/authorities/subjects/sh2006007023...
”
Call Number:
HM742
Read Now
7
Social
selling mastery : scaling up your sales and marketing machine for the digital buyer
by
Shanks, Jamie
Published 2016
John Wiley & Sons, Inc.
Table of Contents:
“
... Scale a
Social
Selling Program Company-Wide? -- Amplify and Scale -- Returns -- Real-Time Dashboards...
”
Call Number:
HF5415.1265
Read Now
8
The Art of
Social
Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by
Belew, Shannon
Published 2014
American Management Association
Table of Contents:
“
...Chapter 10. Developing your
Social
Selling Strategy: The Components for a Realistic
Social
Media...
”
Call Number:
HF5415.1265 .B45 2014
Read Now
9
Social
media marketing : strategien für Twitter, Facebook & Co.
by
Weinberg, Tamar
Published 2014
O'Reilly Media
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5415.1265
Read Now
10
Social
media analytics strategy : using data to optimize business performance
by
Gonçalves, Alex
Published 2017
Apress
Table of Contents:
“
...Part I: Data -- Chapter 1:
Social
Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis...
”
Call Number:
HF5415.1265
Read Now
11
Social
location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites
by
Salt, Simon
Published 2011
Que
Table of Contents:
“
... -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to
social
...
”
Call Number:
HM742
Read Now
12
How companies succeed in
social
business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands
by
Santos, Shawn
Published 2015
Pearson Education LTD
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5386
Read Now
13
The seven success factors of
social
business strategy
by
Li, Charlene
,
Solis, Brian
Published 2013
Jossey-Bass
Table of Contents:
“
... to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a
Social
Media
Management
System...
”
Call Number:
HF5414
Read Now
14
Social
media marketing im B2B
by
Beilharz, Felix
Published 2014
O'Reilly Verlag GmbH
Subjects:
“
...
Social
media / http://id.loc.gov/authorities/subjects/sh2006007023...
”
Call Number:
HF5415.1263
Read Now
15
Social
media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2017
John Wiley & Sons, Inc.
Table of Contents:
“
...The
social
media mix -- Cybersocial tools -- Content marketing -- Twitter -- Facebook -- LinkedIn...
”
Call Number:
HF5414
Read Now
16
Business schools, leadership and sustainable development goals : the future of responsible management education
Published 2023
Routledge
Subjects:
“
...
Management
/ Study and teaching / fast...
”
Call Number:
HD30.4
Read Now
17
Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling
by
Blount, Jeb
Published 2015
Wiley
Table of Contents:
“
... of Sales Slumps; Chapter 6: Know Your Numbers:
Managing
Your Ratios; Elite Athletes Know Their Numbers; You...
”
Call Number:
HF5438.25
Read Now
18
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
by
Wright, Travis
,
Snook, Chris J.
Published 2017
Wiley
Table of Contents:
“
... organizational matter -- The vision layer -- The success layer --
Social
business strategies and tactics.
Social
...
”
Call Number:
HF5415.1265
Read Now
19
The community
manager
's playbook : how to build brand awareness and customer engagement
by
Perkins, Lauren
Published 2015
Apress, Distributed to the Book trade worldwide by Springer
Table of Contents:
“
...""Factor in the Probability of Change""""Debate:
Social
Media
Manager
or Community
Manager
...
”
Call Number:
HF5415.5
Read Now
20
Digital marketing analytics : making sense of consumer data in a digital world
by
Hemann, Chuck
Published 2013
Que
Table of Contents:
“
... the tools of the trade -- Tools :
social
media listening -- Tools : search analytics -- Tools : audience...
”
Call Number:
HF5415.1265
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