MPG.eBooks - Search Results

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1

Public relations and communications : from theory to practice

by O'Donnell, Aoife
Published 2023

Routledge

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2

Active storytelling : using video news releases for PR professionals

by Solis, Brian

[FTPress Delivers]

3

The social media MBA guide to ROI : how to measure and improve your return on investment

by Holloman, Christer
Published 2014

John Wiley and Sons Ltd

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4

When it comes to culture, does your company walk the talk? : company practices often conflict with corporate values, closing the gap starts with communication

by Sull, Donald, Turconi, Stefano, Sull, Charles
Published 2020

MIT Sloan Management Review

5

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

6

Social media and public relations : eight new practices for the PR professional

by Breakenridge, Deirdre
Published 2012

FT Press

7

Social media as your new business platform

by Powell, Juliette
Published 2010

FT Press Delivers

8

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2013

Wiley

9

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2015

John Wiley & Sons

10

Social media, organizational identity and public relations : the challenge of authenticity

by Thurlow, Amy
Published 2019

Routledge

11

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by Hatch, Mary Jo
Published 2008

Jossey-Bass

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12

Squarespace 6 for dummies

by Black, Kris
Published 2013

Wiley

13

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2017

John Wiley & Sons, Inc.

14

Social media rules of engagement : why your online narrative is the best weapon during a crisis

by Matejic, Nicole
Published 2015

John Wiley and Sons Australia, Ltd

15

Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community

by Kapin, Allyson
Published 2013

Jossey-Bass

16

Social media crisis communications : preparing for, preventing, and surviving a public relations #fail

by Hurk, Ann Marie Van den
Published 2013

Que

17

Social media engagement for dummies

by Sherman, Aliza
Published 2013

John Wiley & Sons, Inc.

18

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

by Proulx, Mike
Published 2012

John Wiley & Sons

19

Share this too : more social media solutions for PR professionals

by Brown, Rob
Published 2013

Wiley

20

Social networking for promoting you as a brand

by Solis, Brian

[FTPress Delivers]

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