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dewey-ones:"302 - Social interaction"
dewey-ones:"381 - Commerce"
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1
New brand leadership : managing at the intersection of globalization, localization, and personalization
by
Light, Larry
,
Kiddon, Joan
Published 2015
Pearson Education
“
...Managing at the intersection of
globalization
, localization, and personalization...
”
Call Number:
HF5415.1255
Read Now
2
Global
search engine marketing : fine-tuning your international search engine results
by
Kennedy, Anne F.
Published 2012
Que
Call Number:
HF5415.1265
Read Now
3
The handbook of market intelligence : understand, compete and grow in global markets
by
Hedin, Hans
Published 2014
Wiley
Table of Contents:
“
...Preface to the second edition -- About the authors -- About
global
intelligence alliance -- Market...
”
Call Number:
HD38.7
Read Now
4
Emerging business online : global markets and the power of B2B internet marketing
by
Fawzy, Lara
Published 2011
FT Press
Call Number:
HF5415.12.D44
Read Now
5
The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy
by
Karam, Amy
Published 2016
John Wiley & Sons, Inc.
“
... to the China challenge.
Global
competitiveness is a huge problem for the West and companies are ill-prepared...
”
Call Number:
HF1416.6.C6
Read Now
6
Maximum success with LinkedIn : dominate your market, build a global brand, and create the career of your dreams
by
Sherman, Dan
Published 2014
McGraw-Hill Education
Call Number:
HD69.S8
Read Now
7
Building network capabilities in turbulent competitive environments : business success stories from the BRICs
by
Hong, Paul
Published 2014
CRC Press
Table of Contents:
“
...Chapter 1. Research framework: core competence and
global
strategy -- chapter 2. Comparisons...
”
Call Number:
HD30.2
Read Now
8
Social business by design : transformative social media strategies for the connected company
by
Hinchcliffe, Dion
Published 2012
Jossey-Bass, A Wiley Imprint
Table of Contents:
“
...Social media: drivers of
global
business opportunity -- Social media: a way of life, a way...
”
Call Number:
HF5414
Read Now
9
Essential account planning : 5 keys for helping your sales team drive revenue
by
Donnolo, Mark
Published 2017
ATD Press
“
....
Globalization
, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a...
”
Call Number:
HF5438.4
Read Now
10
Exporting essentials : selling products and services to the world successfully
by
Delaney, Laurel J.
Published 2014
Apress
Table of Contents:
“
... Service Exports; What It Takes to Export; Assessment of You: The
Global
Mindset; Examining the State...
”
Call Number:
HF1416
Read Now
11
The road to luxury : the evolution, markets and strategies of luxury brand management
by
Som, Ashok
,
Blanckaert, Christian
Published 2015
John Wiley
Table of Contents:
“
...Introduction : definition and crisis of luxury -- Evolution of the
global
luxury market -- Who...
”
Call Number:
HD9999.L852
Read Now
12
Yes we did : an inside look at how social media built the Obama brand
by
Harfoush, Rahaf
Published 2009
New Riders
Table of Contents:
“
... is on -- The birth of a
global
brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging...
”
Call Number:
JK2281
Read Now
13
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world
by
Lieberman, Al
Published 2014
FT Press
Table of Contents:
“
... -- What's next : a
global
snapshot -- Conclusion : where do we go from here?...
”
Call Number:
HF5415
Read Now
14
Mastering import & export management
by
Cook, Thomas A.
,
Raia, Kelly
Published 2017
AMACOM
Table of Contents:
“
...Cover; Contents; FOREWORD; PREFACE; SECTION ONE: The
Global
Supply Chain; 1 Purchasing Management...
”
Call Number:
HF1414.4
Read Now
15
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
by
VanAuken, Brad
Published 2015
AMACOM
Table of Contents:
“
... extension --
Global
branding -- Brand research -- Brand equity measurement -- How organization age and size...
”
Call Number:
HD69.B7
Read Now
16
Taste, consumption, and markets : an interdisciplinary volume
Published 2018
Routledge
Table of Contents:
“
... on the
global
stage / Georgia Lindsay -- Social magic for dinner? The taste script and shaping of foodieness...
”
Call Number:
HF5415.32
Read Now
17
Doing good by doing good : why creating shared value is the key to powering business growth and innovation
by
Baines, Peter
Published 2015
John Wiley and Sons Australia, Ltd
Table of Contents:
“
...: an integrated shared value model; Unilever
Global
: driving sustainability for business advantage; TOMS...
”
Call Number:
HG4028.C6
Read Now
18
Exporting : the definitive guide to selling abroad profitably
by
Delaney, Laurel J.
Published 2013
Apress, Distributed to the Book trade worldwide by Springer
Table of Contents:
“
... business. In pursuit of exceptional export service ; Cross-cultural learning -- The export journey.
Global
...
”
Call Number:
HF1416
Read Now
19
Getting started in consulting
by
Weiss, Alan
Published 2019
John Wiley & Sons, Inc.
Table of Contents:
“
... to Find Resources -- Passive Income Alternatives -- Working
Globally
--Chapter 10 Living the Dream...
”
Call Number:
HD69.C6
Read Now
20
The business ethics twin-track : combining controls and culture to minimise reputational risk
by
Giles, Steve
Published 2015
John Wiley & Sons
Table of Contents:
“
...; Personal Experiences; Introduction; Example 1: UK subsidiary of a
global
energy group; Actions; Example 2...
”
Call Number:
HF5387
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