Yes we did an inside look at how social media built the Obama brand

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new medi...

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Bibliographic Details
Main Author: Harfoush, Rahaf
Format: eBook
Language:English
Published: Berkeley, CA New Riders 2009
Series:Voices that matter
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies-email, blogs, social networks, Twitter, and SMS messaging-empowered a formidable online community to help elect the world's first "digital" President
Item Description:My.barackobama.com. - Includes index
Physical Description:xiv, 199 pages color illustrations
ISBN:0321648714
8131750019
9780321648716