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dewey-ones:"302 - Social interaction"
dewey-ones:"381 - Commerce"
product_txtF_mv:"O'Reilly"
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1
The business ethics twin-track : combining controls and culture to minimise reputational risk
by
Giles, Steve
Published 2015
John Wiley & Sons
Table of Contents:
“
...Consequences of damaged reputationThe Human Factor: People, Behaviour and
Conduct
Risk; Overview...
”
Call Number:
HF5387
Read Now
2
Social media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2015
John Wiley & Sons
Table of Contents:
“
...Affinity groupsResearching B2B Markets;
Conducting
Other Types of Market Research Online...
”
Call Number:
HF5414
Read Now
3
CRM for dummies
by
Helgeson, Lars
Published 2017
John Wiley & Sons
Table of Contents:
“
... of accountability;
Conducting
internal research; Identifying formal and informal leaders; Selling Complete CRM...
”
Call Number:
HF5415.5
Read Now
4
The art of selling to the affluent : how to attract, service, and retain wealthy customers and clients for life
by
Oechsli, Matt
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
...'s Affluent; Affluent Macro Shifts; About This
Book
; The Research Behind This
Book
: 2012 and 2013 Affluent...
”
Call Number:
HF5415.332.A34
Read Now
5
How to make money with social media : an insider's guide on using new and emerging media to grow your business
by
Turner, Jamie
Published 2011
FT Press
Table of Contents:
“
...! -- How to integrate social media into your marketing plan -- How to
conduct
a competitive assessment...
”
Call Number:
HF5415.1265
Read Now
6
Exporting : the definitive guide to selling abroad profitably
by
Delaney, Laurel J.
Published 2013
Apress, Distributed to the Book trade worldwide by Springer
Table of Contents:
“
..., logistics, and fulfillment options ; Pricing and preparing quotations ; Getting paid ;
Booking
, marking...
”
Call Number:
HF1416
Read Now
7
Web marketing that works : confessions from the marketing trenches
by
Franklin, Adam
,
Jenkins, Toby
Published 2014
John Wiley & Sons
Table of Contents:
“
... pay for it""; ""
Conduct
a content audit""; ""Creating more: premium content""; ""Chapter 4: Content...
”
Call Number:
HF5415.1265
Read Now
8
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
by
Glass, Russell
Published 2014
Wiley
Table of Contents:
“
... Profits; Contents; Acknowledgments; Introduction: Why We Wrote This
Book
, and How It Can Help You; Chapter...
”
Call Number:
HF5415.1265
Read Now
9
Selling vision : the X-XY-Y formula for driving results by selling change
by
Schachter, Lou
,
Cheatham, Rick
Published 2016
McGraw-Hill
“
...Providing immediate actions you can take and experiments you can
conduct
to find the right...
”
Call Number:
HF5438.25
Read Now
10
Sales management : simplified : the straight truth about getting exceptional results from your sales team
by
Weinberg, Mike
Published 2016
Amacom -- American Management Association
“
... performance. In this
book
, Weinberg calls out the problems plaguing sales forces and the costly mistakes made...
”
Call Number:
HF5438.25
Read Now
11
Socialnomics : how social media transforms the way we live and do business
by
Qualman, Erik
Published 2009
Wiley
“
... network. It is so powerful that it is causing a macro shift in the way we live and
conduct
business...
”
Call Number:
HF5415.1265
Read Now
12
Powering content : building a nonstop content marketing machine
by
Busche, Laura
Published 2017
O'Reilly Media
Table of Contents:
“
...; Step 2:
Conduct
Nethnography; Step 3: Try Ethnography; Step 4: Ask; Synthesizing Personas; Refine All...
”
Call Number:
HF5415.13
Read Now
13
Advanced Google AdWords
by
Geddes, Brad
Published 2014
SYBEX
Table of Contents:
“
... Control of Your Ad Display; Best Practices for
Conducting
Keyword Research; Chapter 3: Keyword Tools...
”
Call Number:
HF6146.I58
Read Now
14
Mapping out marketing : navigation lessons from the ivory trenches
Published 2018
Routledge
Table of Contents:
“
... of-and intervention in-human behavior?; Entry #3 How can we
conduct
research that truly furthers our understanding...
”
Call Number:
HF5415
Read Now
15
Exporting essentials : selling products and services to the world successfully
by
Delaney, Laurel J.
Published 2014
Apress
Call Number:
HF1416
Read Now
16
Social selling mastery : scaling up your sales and marketing machine for the digital buyer
by
Shanks, Jamie
Published 2016
John Wiley & Sons, Inc.
Table of Contents:
“
... -- Level 5: Sales and Marketing Integration -- How Do I Use This
Book
? -- Part One: Creating a Mindset...
”
Call Number:
HF5415.1265
Read Now
17
Streams, walls, and feeds : 109 design guidelines for improving notifications, messages, and alerts sent through social networks and RSS
by
Estes, Janelle
Published 2010
Nielsen Norman Group
“
..."This report
conducted
by the Nielsen Norman Group is based on empirical observations of actual...
”
Call Number:
HM742
Read Now
18
Identity designed : the definitive guide to visual branding
by
Airey, David
Published 2019
Rockport Publishers
“
... expectations. You'll also learn a range of methods for
conducting
research, defining strategy, generating ideas...
”
Call Number:
HF5415.1255
Read Now
19
Transmedia marketing : from film and TV to games and digital media
by
Zeiser, Anne
Published 2015
Focal Press
Call Number:
P96.M36
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302 - Social interaction
381 - Commerce
658 - General management
18
330 - Economics
14
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12
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331 - Labor economics
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1
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1
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1
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1
745 - Decorative arts
1
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Language
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19
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O'Reilly
Author
Delaney, Laurel J.
2
Airey, David
1
Busche, Laura
1
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1
Cheatham, Rick
1
Estes, Janelle
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Franklin, Adam
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Geddes, Brad
1
Giles, Steve
1
Glass, Russell
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Hill, Ronald Paul
1
Jenkins, Toby
1
Lamberton, Cait
1
Ng, Deborah
1
Nielsen, Jakob
1
Oechsli, Matt
1
Qualman, Erik
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Schachter, Lou
1
Schade, Amy
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Shah, Reshma
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