1 “..., "Three billion times a day P & G brands touch the lives of people around the world." But the company has...”

2 Table of Contents: “... on the charity sector; Two different rule books; Compensation; Advertising and marketing; Tolerance of risk; Time...”

3 Table of Contents: “...; Brand love takes time; Avoid bright shiny object (BSO) syndrome; Turn your attention inward; 50 per cent...”

4 “... spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model...”

5 “..., this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice...”