Invention in PR

by Ritchie, Adam
Published 2023

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

by Dempster, Craig
Published 2015

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2017

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by Hatch, Mary Jo
Published 2008

The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns

by Weller, Bart, Calcott, Lori
Published 2012

The business value of developer relations : how and why technical communities are key to your success

by Thengvall, Mary
Published 2018

SPIKE your brand ROI : how to maximize reputation and get results

by Cehrs, Adele
Published 2015

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

by Wright, Travis, Snook, Chris J.
Published 2017

Inbound marketing for Dummies : a Wiley brand

by Miller, Scott Anderson
Published 2015

Facebook marketing all-in-one for dummies

by Vahl, Andrea
Published 2014

Get scrappy : smarter digital marketing for businesses big and small

by Westergaard, Nick
Published 2016

Employer branding for dummies

by Mosley, Richard, Schmidt, Lars
Published 2017

Brand enigma : decoding the secrets of your brand

by Bruce, Duncan
Published 2008

Advanced Google AdWords

by Geddes, Brad
Published 2014