1
by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Routledge, Taylor and Francis Group
Table of Contents: ... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...

2
by Nagle, Thomas T.
Published 2023
Routledge, Taylor & Francis Group
..."The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing...

3
by Tanner, John F.
Published 2014
Wiley
Table of Contents: ...Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From...

4
by Neumeier, Marty
Published 2009
New Riders
Subjects: ...Stratégie de marque...

5
by Sgroi, Anthony
Published 2015
CRC Press
Table of Contents: .... Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand...

6
by Will, Amy
Published 2022
For Dummies
Subjects: ...Stratégie de marque...

7
by Ries, Al, Ries, Laura
Published 2002
HarperCollins e-books
Subjects: ...Stratégie de marque...

8
by Eschbacher, Ines
Published 2021
mitp Verlag
Subjects: ...Stratégie de marque...

9
by Ritchie, Adam
Published 2023
Tantor Media, Inc.
Subjects: ...Stratégie de marque...

10
by Bruce, Duncan
Published 2008
Wiley
Subjects: ...Stratégie de marque...

11
by Cato, Mac
Published 2010
Rockport Publishers
Subjects: ...Stratégie de marque...

12
by Zeid, Aiman
Published 2014
Wiley
Table of Contents: ...; Continuous Improvement Required; Business Transformation Strategy Objectives for Foundational Organizations...

14
by Schein, Michael
Published 2021
McGraw-Hill
..."Ingenious strategies and tips for leveraging shameless propaganda for personal and social good...

15
by Imbriano, Lou, King, Elizabeth
Published 2011
McGraw Hill-Ascent Audio
... into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long...

16
by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023
Ascent Audio
... of the strategies and techniques that will drive the actions of the marketing departments to create value...