Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers

by Fromm, Jeff, Read, Angie
Published 2018

Business transformation : a roadmap for maximizing organizational insights

by Zeid, Aiman
Published 2014

Entrepreneurial marketing : beyond professional marketing

by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023

Invention in PR

by Ritchie, Adam
Published 2023

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

by Sgroi, Anthony
Published 2015

The innovative sale : [unleash your creativity for better customer solutions and extraordinary results]

by Donnolo, Mark
Published 2014

Disciplined dreaming : a proven system to drive breakthrough creativity

by Linkner, Josh
Published 2011

Brand enigma : decoding the secrets of your brand

by Bruce, Duncan
Published 2008

Breakthrough! : a 7-step system for developing unexpected and profitable ideas

by Kurnit, Paul
Published 2011

Danger in the comfort zone : from boardroom to mailroom--how to break the entitlement habit that's killing American business

by Bardwick, Judith M.
Published 1995

The strategy and tactics of pricing : a guide to growing more profitably

by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023