1 “..., paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment...”

2 Table of Contents: “... Cycle -- Dealing with Pitch Panic Emotionally -- Changing Your Thoughts -- Doing Your Homework -- Post...”

3 Table of Contents: “... : surprising, intriguing and seductive -- 5. Credible : trusted, transparent and verifiable -- 6. Emotional...”

4 Table of Contents: “... : Richard Feynman -- Feynman's Sparkline -- Order messages for impact -- Create emotional contrast...”

5 Table of Contents: “...be interested -- 7. Make people feel valuable -- 8. Help people to exhale emotionally and mentally...”

6 “... overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new...”