Lego takes customers' innovations further

by Beretta, Michela, Dahlander, Linus, Frederiksen, Lars, Thomas, Arne
Published 2023

The fortune at the bottom of the pyramid : video case studies

by Prahalad, C. K.
Published 2010

Internal marketing : tools and concepts for customer-focused management

by Ahmed, Pervaiz K.
Published 2004