1 Table of Contents: “...Introduction; Chapter 1: Marketing Analytics; Marketing Analytics Defined; No Analytics Process...”

2 “.... Dursun Delen shows you exactly how analytics and data mining work, why they've become so important...”

3 “..., what analytics tools are the most effective, and why some metrics are more beneficial than others...”

4

5 “... of Things (IoT). We will look at a solution developed with Spring XD to stream real time analytics from a...”

6

7 Table of Contents: “...'s statistics, analytic, and OLAP functions -- 3.1 DB2 UDB's statistics, analytic, and OLAP functions -- 3.2...”

8 “... Pinterest analytics."--Resource description page...”

9 “... cannibalization is an issue and how to deal with it; Review accepted A/B testing tools (Google Analytics, Vanity...”

10 “... the convertible persona concept and how it's used in planning a blog. See how sources like comments, analytics...”

11 “... look at the configuration, data management, data analytics, and mobile administration. You will cover...”

12 Table of Contents: “.... How Do I Get People to Like My Facebook Page?; 50. How Do I Use Facebook Analytics?; 51. What...”