Description
| Summary: | "Building a meaningful "big picture" editorial calendar is an essential tool for having a successful blog. Content marketing expert Laura Busch explains why in this detailed look at the components -- and most importantly the processes - that drive the creation of an editorial calendar. You'll learn about recognizing and defining your blog's constraints; methods for identifying your blog's personas; sources you can use to collect research on the content you'll incorporate into your blog; specific design practices you should follow when producing your content; and how to create and fill out an effective editorial calendar template. Understand why creating an editorial calendar is crucial to successful blogging. Explore the processes successful bloggers use to create their editorial calendars. Learn about the convertible persona concept and how it's used in planning a blog. See how sources like comments, analytics, and surveys are used to identify personas. Review the best tools to use to collect research on the content you'll want to blog about. Learn to create and use an editorial calendar template most appropriate to your needs."--Resource description page
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| Item Description: | Title from title screen (Safari, viewed August 31, 2016). - Date of release from resource description page (Safari, viewed August 31, 2016) |
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| Physical Description: | 1 streaming video file (28 min., 28 sec.) digital, sound, color |
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