|
by Ulaga, Wolfgang, Michel, Stefan, Hinterhuber, Andreas, Liozu, Stephan
Published 2018
Published 2018
MIT Sloan Management Review
|
by Nielsen, Christian, Lund, Morten, Zott, Christoph, Huy, Quy
Published 2018
Published 2018
MIT Sloan Management Review
|
by Parise, Salvatore, Whelan, Eoin, Todd, Steve, Levin, Daniel
Published 2015
Published 2015
MIT Sloan Management Review
|
by Prabhu, Jaideep, Tellis, Gerard, Dodgson, Mark, Danneels, Erwin
Published 2013
Published 2013
MIT Sloan Management Review