Bill It, Kill It, or Keep It Free?
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categ...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review
2018
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| Edition: | 1st edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues |
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| Item Description: | Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 22 pages |