Design, culture, and transformation design thinking at IBM
"In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Desi...
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Format: | eBook |
Language: | English |
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[Place of publication not identified]
O'Reilly Media
2017
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Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | "In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale."--Resource description page |
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Item Description: | Title from resource description page (viewed December 19, 2017) |
Physical Description: | 1 streaming video file (10 min., 30 sec.) |