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Design, culture, and transformation design thinking at IBM

"In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Desi...

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Bibliographic Details
Main Author: Powell, Doug
Format: eBook
Language:English
Published: [Place of publication not identified] O'Reilly Media 2017
Subjects:
Design / Http://id.loc.gov/authorities/subjects/sh85037197
Creative Ability In Business / Fast
Reengineering (management) / Fast
Changement Organisationnel
Industrial Design / Http://id.loc.gov/authorities/subjects/sh85037199
Design (discipline) / Aat
Organizational Change / Http://id.loc.gov/authorities/subjects/sh85095525
Design
Success In Business / Http://id.loc.gov/authorities/subjects/sh85129589
Organizational Change / Fast
Success In Business / Fast
Design / Fast
Industrial Design / Aat
Réingénierie Organisationnelle
Reengineering (management) / Http://id.loc.gov/authorities/subjects/sh95000916
Créativité Dans Les Affaires
Creative Ability In Business / Http://id.loc.gov/authorities/subjects/sh85033838
Succès Dans Les Affaires
Industrial Design / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"In 2013, IBM, one of the world's largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale."--Resource description page
Item Description:Title from resource description page (viewed December 19, 2017)
Physical Description:1 streaming video file (10 min., 30 sec.)

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