1 “... in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means...”

2 Table of Contents: “...What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs...”

3 “... in print and digital formats. Powerful new "VNR 2.0" techniques that cut through clutter and deliver your...”

4 Table of Contents: “..., by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social...”

5 Table of Contents: “... of two cities -- We earn the relationships we deserve -- The new media scorecard -- Conclusion: You...”