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Brand revitalization : creating a plan to win
by
Light, Larry
Published 2010
Pearson Education Pub. as FTPress Delivers
“
... systematic
Plan
to Win for revitalizing your brand: stop
playing
"not to lose," and get your entire...
”
Call Number:
HF5415.1255
Read Now
2
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by
Light, Larry
Published 2009
Wharton School Pub.
Table of Contents:
“
.... 9. Realizing global alignment : creating a
plan
to win -- Ch. 10. Do the six rules of revitalization...
”
Call Number:
HF5415.1255
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Author: Light, Larry
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Classification: 381 - Commerce
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381 - Commerce
658 - General management
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Kiddon, Joan
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Light, Larry
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