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1
The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
by
Kotler, Philip
,
Berger, Roland
,
Bickhoff, Nils
Published 2010
Springer Berlin Heidelberg
Table of Contents:
“
...
Strategy
and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference...
”
Read Now
2
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published 2023
John Wiley & Sons, Inc.
“
... branding, data-drive-marketing, marketing for business growth and marketing
strategy
"--...
”
Call Number:
HF5415
Read Now
3
Marketing 3.0 : from products to customers to the human spirit
by
Kotler, Philip
,
Kartajaya, Hermawan
,
Setiawan, Iwan
Published 2010
John Wiley & Sons
Table of Contents:
“
... 3.0 -- Part II
Strategy
-- Chapter Three Marketing the Mission to the Consumers -- Chapter Four...
”
Call Number:
HF5415?b.K68eb
Read Now
4
Market your way to growth : 8 ways to win
by
Kotler, Milton
Published 2020
Gildan Audio
“
... to serve as a living platform for its
strategy
and actions' Grow by Innovating New Products, Services...
”
Read Now
5
Rethinking marketing : sustainable market-ing enterprise in Asia
by
Kotler, Philip
Published 2008
Pearson/Prentice Hall
“
...This book offers a fresh perspective on understanding how successful business
strategies
...
”
Call Number:
HF5415
Read Now
6
Market Your Way to Growth : 8 Ways to Win
by
Kotler, Philip
Published 2012
Wiley
“
... limited customer base means using creative and strategic marketing
strategies
. Market Your Way to Growth...
”
Call Number:
HF5415.55
Read Now
7
Ingredient Branding : Making the Invisible Visible
by
Kotler, Philip
,
Pfoertsch, Waldemar
Published 2010
Springer Berlin Heidelberg
“
... Branding
strategies
in the future. Ingredient Branding by Kotler and Pfoertsch is the most thorough...
”
Read Now
8
Transformative Marketing : Combining New Age Technologies and Human Insights
by
Kumar, V.
,
Kotler, Philip
Published 2024
Palgrave Macmillan
“
... how to rally their resources, cultivate capabilities, and forge
strategies
that harness cutting-edge...
”
Read Now
9
Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
by
Kotler, Philip
,
Kartajaya, Hermawan
,
Hooi, Den Huan
Published 2023
Ascent Audio
“
... of the
strategies
and techniques that will drive the actions of the marketing departments to create value...
”
Call Number:
HF5415.13
Read Now
10
The elusive fan : reinventing sports in a crowded marketplace
by
Rein, Irving J.
Published 2006
McGraw-Hill
“
... of fan intimacy Combining expert analysis with field-tested
strategies
for winning hearts and minds...
”
Call Number:
GV716
Read Now
11
Winning global markets : how businesses invest and prosper in the world's high-growth cities
by
Kotler, Philip
Published 2014
John Wiley & Sons
Call Number:
HF5415
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658 - General management
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O'Reilly
8
Springer eBooks 2005-
3
Author
Kotler, Philip
Kotler, Milton
3
Kartajaya, Hermawan
2
Berger, Roland
1
Bickhoff, Nils
1
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