The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business

by Kotler, Philip, Berger, Roland, Bickhoff, Nils
Published 2010

Ingredient Branding : Making the Invisible Visible

by Kotler, Philip, Pfoertsch, Waldemar
Published 2010

B2B Brand Management

by Kotler, Philip, Pfoertsch, Waldemar
Published 2006

An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively

by Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe, Sulaj, Kejsi
Published 2024

H2H Marketing : Case Studies on Human-to-Human Marketing

Published 2023

The Gap Between the Vision for Marketing and Reality

by Korsten, Peter, Malthouse, Edward, Calder, Bobby, Kotler, Philip
Published 2012

The five most important questions you will ever ask about your organization

by Drucker, Peter F., Collins, James C., Kotler, Philip, Kouzes, James M.
Published 2008

Rethinking marketing : sustainable market-ing enterprise in Asia

by Kotler, Philip
Published 2008

Good works : marketing and corporate initiatives that build a better world-- and the bottom line

by Kotler, Philip
Published 2012

Kellogg on marketing : the marketing faculty of the Kellogg School of Management

Published 2023

The elusive fan : reinventing sports in a crowded marketplace

by Rein, Irving J.
Published 2006

Chaotics

by Caslione, John, Kotler, Philip
Published 2017

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability

by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023

Confronting capitalism : real solutions for a troubled economic system

by Kotler, Philip
Published 2015

Market Your Way to Growth : 8 Ways to Win

by Kotler, Philip
Published 2012

Marketing in the public sector : a roadmap for improved performance

by Kotler, Philip
Published 2007

Marketing 3.0

by Kotler, Philip
Published 2011

Marketing 3.0 : from products to customers to the human spirit

by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2010

Winning global markets : how businesses invest and prosper in the world's high-growth cities

by Kotler, Philip
Published 2014

Marketing 4.0

by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2019