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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

by Handley, Ann
Published 2011

Wiley

Table of Contents: “...The case for content -- The content rules -- Insight inspires originality: who do you want...”

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Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business

by Handley, Ann
Published 2012

Wiley

Table of Contents: “...1. The content rules -- The case for content -- Insight inspires originality: who do you want...”