Serve more customers with inclusive product design

Products designed for the average user can unintentionally exclude those with special needs or from marginalized populations. People designing products for a more diverse set of users can start by asking a simple set of questions. The ADDRESSING framework, which considers diversity along multiple di...

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Bibliographic Details
Main Authors: Patrick, Vanessa, Shulman, Jeffrey D. (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2024
Edition:[First edition]
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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520 |a Products designed for the average user can unintentionally exclude those with special needs or from marginalized populations. People designing products for a more diverse set of users can start by asking a simple set of questions. The ADDRESSING framework, which considers diversity along multiple dimensions, including age, disability, religion, and nationality, can help product teams widen their view of their target market