| Summary: | The entrepreneurship development and small business enterprises discusses how entrepreneurs can successfully manage their ventures in a highly dynamic and challenging environment. This book prepares students for life outside the classroom through case studies drawn from diverse sectors, profiles of successful entrepreneurs and projects that promote analysis and decision making. Thorough coverage of the conceptual framework of entrepreneurship development and casual and effectual entrepreneurship. Each Chapter begins with a picture serve as ice-breakers and narrate the key concepts of the Chapter through a powerful story around an entrepreneur or company for better understanding of the Chapter new end-of-chapter activities and projects designed to promote effectual Reasoning. Fourteen end-of-chapter case studies drawn from diverse sectors reflect current thinking and practice in the Indian context. Each Chapter contains several boxes that highlight the latest developments, interesting stories and quotes of the entrepreneurs mentioned in the beginning of the Chapter the manufacturing and service sectors have been covered in greater detail by showcasing real-world examples and case studies from Indian and global enterprises. Online supplement consisting of instructors' manual and power point lecture slides to support interactive training and teaching
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