Pharma marketing management
Pharma Marketing Management offers a comprehensive exploration of the concurrent dynamics of pharmaceutical marketing in India. With six insightful chapters, dealing with pharmaceutical market management concepts and principles, product decisions, promotion, pharmaceutical marketing channels, pricin...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Uttar Pradesh, India
Pearson India Education Services Pvt. Ltd
2024
|
| Edition: | [First edition] |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Pharma Marketing Management offers a comprehensive exploration of the concurrent dynamics of pharmaceutical marketing in India. With six insightful chapters, dealing with pharmaceutical market management concepts and principles, product decisions, promotion, pharmaceutical marketing channels, pricing, and regulatory framework, this book delves into essential topics crucial for understanding and navigating the complexities of the pharmaceutical industry |
|---|---|
| Physical Description: | 208 pages illustrations |
| ISBN: | 9789361595035 |