Innovation and commercialisation in the biopharmaceutical industry creating and capturing value
This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the conce...
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| Format: | eBook |
| Language: | English |
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Cheltenham, U.K
Edward Elgar Pub
2010
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book pt. 1. Firms, networks and business models -- pt. 2. The rise of biotechnology : new foundations for biopharmaceuticals -- pt. 3. Responding to the new knowledge base : diverse business models -- pt. 4. Four case studies -- pt. 5. Value creation and capture : implications |
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| Physical Description: | vii, 326 p ill |
| ISBN: | 9781848447172 9781847209498 9781849805513 |